Every year, 65% of the 90 million alkaline batteries that are used in Sweden are recycled. The question is, what happens to the rest? We created and launched a box collection to inspire more people to recycle old batteries. Behind the project is the client GP Batteries in a collaboration with the Environmental Protection Agency.
The boxes are designed with three different patterns with themes based on interior trends.
75% of the content in our common batteries can be reused.
NINA FRIMAN, ART DIRECTOR
CATJA BJÖRKLUND, COPYWRITER