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SUSTAINABILITY CAMPAIGN

Every day Länsförsäkringar's department of claims settlement meet cases where children and young people have fallen ill as a result of bullying on social platforms. They wanted to do something new in order to prevent injuries and prevent exclusion in everyday life. But to change an undesirable behavior is not done in a moment. By putting the solution directly into the hands of someone with bad intentions, we made the easier to make the change. We created Fulfiltret, the world's first app against cyberbullying.

GULDNYCKELN

»Award-winning: The world’s first app against cyberbullying«

CAMPAIGN

»Fulfiltret was an extensive campaign that went through all channels. From traditional ads in newspapers to interactive billboards«

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TEAM:

THERÉSE BOHLÉN-KINN, COPYWRITER

AND THE GOLDEN TEAM AT STENDAHLS