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IMAGE CAMPAIGN

Gothia Cup isn’t just the world’s largest youth tournament, it’s a feast for the whole city. Although being a successful brand, they lacked a strong visual identity. Our mission was to develop a new logotype and graphic identity and to create an image campaign for the event. 

NINA, ART DIRECTOR

»When we designed the logotype it was important that it was free for interpretation, maybe you can see a globe or a trophy, maybe you just see a capitalized G«

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NINA, ART DIRECTOR

»Gothia Cup breathes joy, playfulness and pluralism. So, we created a visual identity with big variations through happy colors and creative patterns«

 

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INSIGHT

Emojis make up the first universal language.

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TEAM:

THERÉSE BOHLÉN-KINN, COPYWRITER

NINA FRIMAN, ART DIRECTOR

JONAS SJÖVALL, CREATIVE DIRECTOR

ELSON FERREIRA, JR COPYWRITER

SOFIE STJÄRNMAN, JR ART DIRECTOR