GENDER EQUALITY PROJECT
Advertising is culture for one and all. But it rarely presents a multifaceted picture. Gender stereotypes flourish freely in both advertising as well as in the offices creating the ads. PMS-byrån was an initiative to portray reality and highlight the gender equality problems.
THERÉSE BOHLÉN-KINN, COPYWRITER
GABRIELLA ANDERSSON, COPYWRITER
JENNY STRANDBERG, ART DIRECTOR