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GENDER EQUALITY PROJECT

Advertising is culture for one and all. But it rarely presents a multifaceted picture. Gender stereotypes flourish freely in both advertising as well as in the offices creating the ads. PMS-byrån was an initiative to portray reality and highlight the gender equality problems.

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»The project had an awesome spread, our message reached the industry«

THERÉSE, COPYWRITER

»The best – and the worst –
was that we noticed that our project was needed«

THERÉSE, COPYWRITER

 

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TEAM:

THERÉSE BOHLÉN-KINN, COPYWRITER

GABRIELLA ANDERSSON, COPYWRITER

JENNY STRANDBERG, ART DIRECTOR