CASE_Header_masCASE_Header_mas

RESTAURANT CONCEPT

Peruvian food has become a trend in the world's major cities. So why not introduce the food to the people of Gothenburg? We created the concept, the graphic profile and helped launch the city’s first cevichebar.

Más means more. More ceviche, more of Peru, more for your taste buds.

Bild1_masBild1_mas
Bild2_masBild2_mas

»The wordmark Más is created with curved lines inspired by Peru's natural phenomena, the Nazca Lines.«

NINA, ART DIRECTOR

Bild3_masBild3_mas

»Our most important task was to create an authentic Peruvian concept. We strove to avoid the clichéd tourist image of the land, and instead find a balance between a trendy identity, a concept in time, and the familiar and welcoming values of Peru.«

THERÉSE, COPYWRITER

Bild4_masBild4_mas

»We created an Inca-inspired pattern as a graphical element. It consists of components that stand for the meaning of Más, or in other words; more. Look carefully and you'll find the signs for plus, percent, multiplication and greater-than.«

NINA, ART DIRECTOR

Bild5_masBild5_mas

»The colors originate from Peru's geographical variations that provide a wide range of flora and fauna. The palette is authentic and includes both warm and cold, light and dark colors.«

NINA, ART DIRECTOR

Bild6_masBild6_mas
Bild8_masBild8_mas

TEAM:

THERÉSE BOHLÉN-KINN, COPYWRITER

NINA FRIMAN, ART DIRECTOR

JONAS SJÖVALL, CREATIVE DIRECTOR

ELSON FERREIRA, JR COPYWRITER

SOFIE STJÄRNMAN, JR ART DIRECTOR