STS Summer Academy and their language studies have got a lower status. As a result of that, they have shown booking numbers on a downward slope. Our challenge was to attract kids and to change their views on STS Summer Academy.
Check out – start your journey
We made a serie of films build on embarrassing situations that kids, as well as their parents, can relate to.
To optimize our idea to kids and their social media use, we made a short version with teenagers who really needs to check out.
» The best thing about making this campaign was our collaboration with a brave client and a badass team who believed in the power of humor, video and social media. «
NINA, ART DIRECTOR
THERÉSE BOHLÉN-KINN, COPYWRITER
NINA FRIMAN, ART DIRECTOR
JONAS SJÖVALL, CREATIVE DIRECTOR
ANGELICA CAPITAO, SOCIAL MEDIA
PETER LINDER, PROJEKTLEDARE
SAHAR RAEISI, PRODUKTIONSLEDARE