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BACKGROUND

STS Summer Academy and their language studies have got a lower status. As a result of that, they have shown booking numbers on a downward slope. Our challenge was to attract kids and to change their views on STS Summer Academy.

Check out – start your journey

We made a serie of films build on embarrassing situations that kids, as well as their parents, can relate to.

To optimize our idea to kids and their social media use, we made a short version with teenagers who really needs to check out.

» The best thing about making this campaign was our collaboration with a brave client and a badass team who believed in the power of humor, video and social media. «

NINA, ART DIRECTOR

TEAM:

THERÉSE BOHLÉN-KINN, COPYWRITER

NINA FRIMAN, ART DIRECTOR

JONAS SJÖVALL, CREATIVE DIRECTOR

ANGELICA CAPITAO, SOCIAL MEDIA

PETER LINDER, PROJEKTLEDARE

SAHAR RAEISI, PRODUKTIONSLEDARE

HOY, PRODUKTIONSBOLAG