YOUNG LIONS WINNER
In the Swedish print competition for Young Lions our mission was to create an awareness campaign for the animal protection organization Djurskyddet. With the aim to take a position and stand out among others, we came up with an idea that shed some light on what’s happening in the shadow of social media.
Animals are often the biggest winners in the polished world of social media. But what happens in the dark?
Djurskyddet sees those that no one else sees.
”A print serie that knows and understands the target group. Despite the sad reality that we often try to ignore, they still achieve their message: the strength of Djurskyddet is that they look beyond the facades and make a real difference. The jury also liked that the expression went beyond what’s usually done for this type of organizations. We are confident in the believing that this team will be able to deliver insightful, unexpected solutions with an outstanding craft in Cannes.”
NINA FRIMAN, ART DIRECTOR
THERÉSE BOHLÉN-KINN, COPYWRITER